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New machinery dealer launched in Shropshire

Battlefield Machinery teams up with Kubota Agriculture to officially open its doors. 

Kubota UK has further strengthened its presence in the agricultural sector with the announcement that it has joined forces with Shropshire-based machinery dealer Battlefield Machinery Ltd.

The new partnership means that Battlefield Machinery is now Kubota’s key agricultural dealer covering an area south of Shrewsbury, which includes Telford and right down to Kidderminster.

Farmers and contractors across the region will now have access to Kubota’s high performance and powerful range of agricultural solutions, with the depot showcasing the flagship M7001 Series (130hp to 170hp), along with Kubota’s recently launched M5001 Series (95hp to 113hp) and its MGX-III Series (90hp to 140hp). Kubota’s market leading range of RTV Utility Vehicles will also be available, as well as the 50hp MK5000 utility tractor.

Battlefield Machinery, based on the Battlefield Enterprise Park on the outskirts of Shrewsbury, has taken over the premises formerly occupied by Ravenhill. The dealer officially opened last month for sales, service and parts, two months after Ravenhill closed its operation.

Richard Evans, Director at Battlefield Machinery Ltd, said: “We are delighted to officially open our doors as the independent dealer for Kubota Agriculture in this area. We believe there is a huge opportunity to target the professional farming market in south Shropshire and surrounding areas, with Kubota’s agricultural products.

“Kubota is one of the newer manufacturers in the UK agricultural sector, but it is growing fast and we are hopeful that we can develop together. We are very fortunate to have a wide range of farms on our doorstep to target, from the big arable farms to the east, to the smaller mixed and dairy farms. Teaming up with Kubota was a natural fit for us and we believe its range of tractors, which are designed to really add value to a farmers’ business, will be a perfect fit for our customer base.”

Whilst Battlefield Machinery is a new name in the agricultural market, its three directors have years of industry experience between them. Richard was a previous Ravenhill employee who has spent the last four years at the Kverneland Group (UK) Ltd (part of the Kubota Corporation). Joining Richard is Meyrick Pope, former branch manager of Ravenhill, with Philip Poole the third director in the partnership. The new business also employs Grant Williams in sales and has taken on five experienced mechanics from Ravenhill in the workshop along with a Service manager and parts supervisor.

Meyrick continued: “Our plan is to utilise the knowledge we have gained from the market and shape our business to provide a service that we know the county wants and needs. Already, in a short space of time, we are building an excellent reputation in the farming community and business activity is extremely positive. We have a great team here and aim to offer a range of quality tractors and equipment and provide an aftersales service that is second to none.

“Our five mechanics for example all have a service van so that repairs can be carried out in the field as well as in our modern workshop. We will also provide an emergency service throughout harvest time.”

Rob Edwards, business development manager for Kubota Agriculture, concluded: “Joining forces with Richard, Meyrick and the Battlefield Machinery team is an extremely exciting opportunity. For Kubota, it expands and strengthens our dealer network coverage into this important farming region, which when combined with Battlefield Machinery’s service proposition, will enable us to increase our market presence through an excellent product backed up with first class service.

“We are under no illusions though about the current challenging market conditions, with more and more farmers and contractors now looking for tractor solutions that really do add value to their day to day operations. The cost of ownership is therefore absolutely critical. This, I believe, is where Kubota and our agricultural tractor range is coming into its own, whether it’s a solution that can boost operational efficiency, a tractor that can operate a wide range of implements, or an end-user’s expectations getting even higher in terms of cab comfort and convenience.

“These are all vital factors being taken into account when purchasing decisions are being made and we are confident when farmers test a Kubota, our machines will meet and exceed their expectations.”

In addition to Kubota’s agricultural range, Battlefield Machinery also sells Kverneland implements, Marshall Trailers, McConnell hedge cutting equipment and Teagle muck spreaders and toppers.

To find out more about Battlefield Machinery Ltd and its exciting line up of Kubota machines, visit the dealership on Battlefield Enterprise Park, Knights Way, Shropshire, SY1 3AB or call 01743 464100.

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