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Pig Farmer’s brand loyalty helps aid business growth

When Neil Richardson started his career in agricultural machinery, he began by joining an apprenticeship programme at a local dealership which equipped him with knowledge, understanding and a passion for mechanics. Six years ago, however, Neil saw an opportunity and a gap in his local market. He decided to create his own business, repairing farm machinery. He eventually teamed up with Kubota and set up a franchise in an effort to future-proof this business.[...]

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