Kubota Machinery in Europe
You selected
Menu:

Kubota and Northampton Saints partnership marches on

Kubota UK is pleased to announce it is extending its elite sponsorship of Aviva Premiership club Northampton Saints until 2020.

The market leading machinery manufacturer and supplier of world-renowned Kubota engines joined forces with Saints back in 2015, the company’s first ever sponsorship with a top flight sports team. Based on the success of the partnership, Kubota is looking forward to continuing its support for the 2018/19 and 2019/20 seasons.

Dave Roberts, Kubota UK’s Managing Director, said: “ Signing a new deal with Northampton Saints was an easy decision for us. Over the past 3 years that we have been involved with the club, it has proved itself to be an outstanding partner, delivering fantastic exposure for our brand, a high quality match day experience and, of course, a great way to showcase our products. Partnering with Saints aligns perfectly with our drive for excellence, and the desire to lead our respective fields. We’re delighted to be continuing to build on that over the next few years.”

As part of the deal, Kubota provides some of its industry leading groundcare solutions to help the Franklin’s Gardens Ground Staff maintain its pitches to the highest standards in the Aviva Premiership.

Mark Darbon, Saints CEO, is thrilled to see the relationship between the two organisations blossom. He commented: “This is a partnership in the truest sense of the word. Kubota UK has been a great asset to the club in recent years and we are delighted to have extended our partnership with them.

“At Saints, we set out to have the highest standards in every area of our organisation. This includes how we maintain our stadium pitch – one of only three natural grass pitches in the league – as well as our training facilities. Having the highest quality training and playing surfaces is vital in allowing the team to perform.

“By continuing our work with Kubota, we are helping build the best platform to realise our ambitions, and we are looking forward to working closely with the machinery manufacturer over the next two years.”

The elite sponsorship package also means Kubota receive a suite of commercial rights, from prime brand positioning on the back of the Saints playing shorts for all matches, to the Kubota logo featuring prominently in the stadium including on the big screen, on the perimeter advertising boards around the ground and in the matchday programme and matchday tickets. The sponsorship also includes corporate hospitality and player appearances for Kubota events.

Karen Tipping, Kubota UK’s Marketing Manager, concluded: “Rugby union has a really strong appeal with our dealer and end-user customers. As Saints are one of the leading professional rugby clubs in Europe, our sponsorship gives us the opportunity to extend the reach of the Kubota brand as well as further strengthen our relationships with our dealer and end-user customers.”

Back to articles list

You may also like

KUBOTA IS STAGE V CERTIFIED

Kubota has achieved certification for the EU Stage V diesel engine emission regulation for Non-Road Mobile Machinery (NRMM), which will come into effect in 2019. The German Federal Motor Transport Authority has certified 11 Kubota engine models from its Industrial Water-Cooled Engine Variable Speed range*, all of which offer output of up to 19kW. Kubota[…]

EAGLE PLANT HIRE STRENGTHENS KUBOTA FLEET

Eagle Plant Hire has recently agreed a significant new deal with Scottish based compact equipment dealer Young Plant Sales to enhance its Kubota fleet by 21 new Kubota excavators. The plant hire company has placed a larger order that sees the addition of 9 x KX015’s, 6 x KX61’s, 3 x KX016’s and 3 x[…]

New machinery dealer launched in Shropshire

Battlefield Machinery teams up with Kubota Agriculture to officially open its doors.  Kubota UK has further strengthened its presence in the agricultural sector with the announcement that it has joined forces with Shropshire-based machinery dealer Battlefield Machinery Ltd. The new partnership means that Battlefield Machinery is now Kubota’s key agricultural dealer covering an area south[…]