Kubota announces OEM partnership with MX

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Following the success of previous commercial collaborations with MX, Kubota is pleased to announce a strategic OEM partnership with the French company, through which MX will provide its front loaders for the Kubota M series tractors.

Founded in 1951, MX is now the largest tractor loader manufacturer in France, and the second largest in Europe. As of today, the company relies on a strong network of dealers, importers and commercial subsidiaries in the UK and Germany, which distribute its complete product range to 64 countries across the world. Amongst MX’s products, its front loaders definitely stand out, and this is where Kubota’s M4003 and M5002 tractors come in.

Considering MX’s proven technical expertise and Kubota’s legacy as a leading manufacturer of agricultural, turf and construction equipment, this partnership agreement will be highly beneficial for both parties. The co-operation will help promote synergies between both companies’ R&D departments, while significantly increasing sales by providing a comprehensive solution that combines tractor, front loader, and implements, all in one product.

Frédéric Martin, president of MX, says: “The two words that sum up our company’s philosophy are innovation and collaboration. This partnership with Kubota will help to continue applying these two concepts, since that’s the basis of any successful agreement”.

Mel McGlinchey, vice president marketing of the tractor business at Kubota in Europe, comments:

“Thanks to this partnership with MX, Kubota can now offer European farmers an even more comprehensive solution for their needs. Kubota is delighted to work with MX as we continue to grow our presence in Europe”.

Since the MX loaders are perfectly adaptable to all Kubota requirements, as already seen in previous collaborations, Kubota and MX plan to release two new front loader solutions for the M4003 and M5002 models later this year.

These new models will feature MX’s innovative e-Pilot S System®, a pioneering technology for loader control that includes functions such as: implement locking and unlocking, activation and deactivation of the shock absorbers, and continuous third function, which allows constant flow to the loaders’ auxiliary service without the need to hold the button down.

The first M6002 and M7003 equipped with MX front loaders have been already delivered to customers. This new OEM agreement will cover the following Kubota M series tractors;  M7003, M6002, MGX-IV, M5002 and M4003.

About MX

MX is a brand of the M-extend family-run group which has its origins in 1951 in Acigné, Brittany (France). It is the France’s largest tractor loader manufacturer and Europe’s second largest. MX brand is built on 70 years of close collaboration with farmers. This continuous trust has enabled the family-run company with its 1000 staff to continue to grow, both nationally and internationally. As a comprehensive provider of tractor handling solutions, MX designs, manufactures and sells front loaders, front linkages, weights, buckets and grabs for loaders and telescopic loaders, bale handling machinery, and silage buckets.

The company relies on a strong network of dealers, importers and its two commercial subsidiaries in the UK and Germany to distribute all of its product ranges in 64 countries.

Expertise in tractors lies at the heart of the MX brand, which now equips 8,000 models of tractor of between 15 and 400 hp made by 45 different brands.

The company is constantly investing in its industrial machinery to maintain a high level of industrial integration, from the bare steel plate right up to delivery to the customer.

About Kubota

Kubota has been a leading manufacturer of agricultural, turf and construction equipment and Industrial Engines since 1890. With world Headquarters in Osaka Japan, and offices in more than 120 countries, and with over 41,000 employees throughout North America, Europe and Asia, Kubota achieved revenues in 2020 of $17.3 billion. Although agricultural equipment is Kubota’s primary line of products, Kubota also produces a diverse portfolio of other products including city wide water filtration systems, irrigation, piping, roofing, housing and large underground valves.

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