Lucy Amos is a placement student working within Kubota’s tractor business unit marketing team.
As the daughter of a machinery salesman and small-holder from South Yorkshire, and sister to an older brother who is both an auctioneer and land agent, agriculture is in Lucy’s blood.
She is currently enjoying a 12-month placement with Kubota, as part of a four-year degree course at Harper Adams University, studying agri-food marketing.
“My placement year working with a leading tractor manufacturer has been absolutely fantastic so far,” she says. “I’ve been lucky enough to enjoy lots of travelling, visiting dealers, and understanding more about how manufacturers and dealers work together to support their customers.”
Lucy adds that learning about how new products are developed and brought to market, has given her a different perspective on machinery manufacturing.
“The research and development that takes place is mind-blowing,” she says. “And the work doesn’t stop when a product is launched – that’s when the marketing team really get stuck-in. It’s also when you can apply your own initiative, putting ideas into action as part of a team.”
Getting a greater understanding of marketing is something that Lucy hopes will help her to fulfil some ambitious long-term career goals.
“I’d love to develop my own business that combines my love of farming with food – it would be great to have my own farm shop with locally sourced produce,” she adds.
Away from work, Lucy is a keen baker, and also enjoys the odd game of rugby. She was club treasurer during her time at Harper, and has recently joined local Oxfordshire team Chinnor RFC where she gets to play either second row or hooker.
“Rugby is a great way to keep fit and also let off steam,” she adds. “And with a match out of the way, there’s nothing better than one of my home-made cakes and a cup of Yorkshire tea.”